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Cultivate Gratitude
Inspire Kindness
Multiply Generosity

David collaborates with corporate leaders and their
teams to deepen their self-awareness, empowering
them to achieve their most cherished dreams and
ambitious goals for themselves, their organization,
and their community.

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Biography

David Samuel Straus

David Samuel Straus is a Father, Poet, former Tech CEO and accomplished Transformational Leadership and Executive Coach, working with clients globally helping them achieve their most desired dreams and reminding them who they truly are deep inside and how miraculous of a world they can create for themselves, their organization and the community around them.

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He began his executive coaching practice in 2011 with a focus in connecting “Heart Thinking” with “Head Thinking.”

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After selling his first company to Amazon in 2008, he created and headed up the Los Angeles office of IMDb (a division of Amazon). In 2013, he formed, along with his partners, his next company, Critical Mass Studios Inc. (CMS). In that same year CMS acquired Rightsline Software (Rightsline.com). Today Rightsline is the go-to SaaS platform for managing rights in the entertainment industry. Their clients are among the largest entertainment companies around the world including Disney, Universal, Amazon and Sony Pictures.

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In 2016, Straus began a professional transition from spending the majority of his time as CEO of CMS to focusing on coaching, leadership development and speaking publicly on those subjects.

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Straus’ clients are often members of the C- Suite of public and private companies. He has worked with teams in the United States, Europe and the Middle East.

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When not coaching he invests in social entrepreneurial ventures and advises entrepreneurs on best practices for raising capital and building customer and shareholder value. Straus lives in Los Angeles with his family. In his free time he can seen hiking one of the local trails, writing and discussing the unknowns of the universe, or leading a free community call on one of the Third_Eye_Thirst Publishing platforms.

There is no such thing as work/life balance,
there is only work/life integration.

"We don’t lose part of ourselves when we enter our work day. If we honor the fact that our work and our non-work are simply different parts of the same person then we can benefit from all aspects of who we are as we flow through different aspects of our day. The outcome of this integration allows us to mindfully engage with our full life, always paying attention to our own tether connecting us to why we are here. Ultimately this means we experience more fun, more love, more enjoyment – more often."
 
- David Straus

We work with some of the world’s most-loved and well known brands in a wide range of verticals globally.  Over the years we have collected testimonials of how other’s perceive our work.

 

Not all testimonials are from clients, some are from those who have simply

witnessed our work or our workshops.

 

Our client list is confidential.

"I have had the privilege of knowing and working with David since 2019. Over the years, he has served not only as a coach I’ve personally turned to but also as someone I’ve recommended to others seeking a skilled and insightful guide with deep business acumen.

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David’s true superpower lies in his exceptional curiosity. He has an uncanny ability to delve deeply into situations, uncovering insights that others have yet to realize. His perspective is both profound and transformative. He doesn’t just identify the core of an issue—he reflects it back in a way that brings remarkable clarity and understanding.

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Working with David feels like a series of “aha” moments, each one building on the last. Resulting in lasting personal and professional transformation. He is a masterful coach whose expertise and approach make him an invaluable asset to any individual or team fortunate enough to work with him."

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Juliana Jaoudi,

Head of Global Client Solutions, Reddit

"David is unlike any other coach I’ve encountered—that was clear from the very first exploratory call. While considering several executive coaches, his authenticity, genuine curiosity, and deep interest in truly understanding me stood out. It wasn’t just a routine conversation; it was the beginning of a transformative journey.

Now, after several years of working with David, I can confidently say he has been a cornerstone of my professional and personal growth. His rare ability to seamlessly integrate executive expertise with profound insights into philosophy and life skills sets him apart. David doesn’t just help you achieve goals—he equips you to realize your full potential and navigate challenges with clarity and confidence.

For anyone looking to expand their mindset, elevate their performance, and thrive in both work and life, I cannot recommend David highly enough. He is a true catalyst for meaningful and lasting change."

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James Burnett
Vice President
LinkedIn

"I began working with David shortly after our seed round.  Almost immediately recognizing the value of the relationship I introduced him to my co-founder and COO of the company. Both of us formed a significant coaching relationship with him.  After a year of working with him we closed our A round led by Accel ventures. He has been instrumental both to my personal growth as CEO, as well as to the development of our overall company culture. His concepts of expansive thinking, next-tier accountability, and reflective listening have become a core part of our company’s vernacular and way of working.  Both my partner and I call on David for his insight into business, his ability to remind us of what we may already know even if, in his words, it may not have yet truly occurred to us, and his wisdom as a leader. "

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James Theuerkauf,

Co-Founder and CEO, Syrup.Tech 

"I’ve been working with David since early 2023 right after our seed round. He has been been instrumental in my personal and professional growth. The type of growth that is sustained and will last a lifetime. The type of growth that sets you up continually for more growth. That’s David’s super power as I see it. He sets you up to discover aspects of yourself in your professional and personal life that are waiting to blossom. Without him I wouldn’t have been able to grow fast enough as a COO tripling our team every three months. (We successfully closed our A round led by Accel ventures in early 2024) It’s been transformative and I’m excited for many more years of coaching and friendship!"

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Ferdinand Stockmann,

Co-Founder and COO, Syrup.Tech 

"Since the inception of our fund, every time we invest in an early stage company, we introduce the CEO to David Straus for direct coaching and the response has been overwhelmingly positive, in fact this is probably the one offering we bring to Founders that gets the highest most consistent feedback.  Some of those CEOs have worked with David across their entire management team after having a first taste, and/or asked David to organize full company events to help them become
stronger, more purpose driven leaders.  As shareholders we have witnessed the transformation unfold among the teams that David has worked with and we see how the engagement has helped our reach their success."

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Ben Orthlieb

Partner, 212 Angels

“David is one of our most effective coaches and group facilitators for our senior leaders and teams at LinkedIn. LinkedIn is a purpose-driven company, and David’s style and focus resonate deeply. With his own experience as an executive himself, he is able to establish credibility very quickly. David speaks the language of a data-driven executive, but has the compassion and insight of a master coach, consistently evoking transformation across a spectrum of leaders, topics, and goals.”

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Jeremy Stover
Leadership Development & Coaching
LinkedIn

“David is an exceptional coach who regularly pushed me outside of my comfort zone. While I sometimes hated that in the moment, it led to deeper reflection, increased self-discovery, and real change. Some coaches focus solely on helping leaders hit business objectives or goals. David takes a holistic approach because he takes a stand for who his clients want to be in the world. The result was powerful and has helped me not just win at work but in all aspects of my life.”

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Nathan Tanner
HR Director
DoorDash

“David and his team were suburb facilitators; their contributions resulted in the off-site being reviewed by my team as the best I have convened. The material was thought-provoking, insightful, and engaging while also truly pragmatic and actionable for all involved; my team was inspired and wanted more, but also felt they had results to work with immediately. Even more remarkable, in a traditional setting, they brought new thinking and new energy, sparking true excitement in every one of my team members.”

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Robert Kessler
Vice President & General Counsel
Aetna Medicaid & State-Sponsored Business

“David is not only a captivating speaker but a gifted teacher. His fresh perspective and insightful approach on authentic alignment and leadership in a Fortune 100 context left me feeling inspired, motivated, and wanting to hear more. I walked away thinking that he was speaking my language and even wishing that he could be my personal Guru!”

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Becky Cotton

Guru+ Internal Coaching
Google

“I greatly enjoyed David Straus’s engaging and well researched talk on “Heart-Centered Leadership.” He connected the dots for the audience on the power of purpose in being an effective leader. He introduced core principles of leadership in novel, fresh ways and entertained with rarely told stories of early technological breakthroughs and the vision that realized them.”

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Dolores Bernardo

Leadership Development
AirBnb

“Many coaches help people climb mountains. David does more. He has helped me turn mountains into a simple trail. Part of his secret sauce is showing you how to redefine your own perspective in a more clear and meaningful way, with reassurance that what you want can indeed be accomplished and that the journey can be enjoyable.”

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David Navama

Co-Founder and President
Spins Ventures LLC

“David has a masterful way of telling a story while conveying real insight into the journey successful leaders take in order to accomplish their desired goals. His talks are engaging in a way that is deep and meaningful. He draws out your inner strengths and passions.”

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Ivan Lapchinski

Regional Controller
Enterprise Rent-A-Car

“My day-to-day focus is on forming partnerships in support of LinkedIn’s mission of connecting the world’s professionals to make them more productive and successful. Listening to David walk me through the essence and philosophy of ‘First Principle,’ ‘Business Agility,’ and ‘Rediscovering Purpose’ was mind-opening, and shifted my professional perspective in a deep and meaningful way.”

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Daniel Blanaru

Director of Business Development
LinkedIn Marketing Solutions

“David is an extraordinary coach and public speaker, though I think of him more as a “detangler.” He has an ability to listen intently, absorb the context of the conversation, then ask incisive questions which provoke new thoughts and feelings. Those who participate in one of his events or a one on one coaching session can discover answers hidden outside of their own awarenesses”

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Matt Hanover

Artist and Entertainment Executive

“David has an ability to speak from an intelligence and gritty experience of having created successful organizations, alongside an ability to truly listen from a glorious sense of ‘I don’t know.’ The two are not only unusual side-by-side but highly valuable, and an important element in a recent giant step for my work in the world.“

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Nik Askew

SOULBIOGRAPHIES.com

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